Accounting glossary
What is demand forecasting?
Predicting future sales from history and context — weekday patterns, seasonality, paydays, holidays, promotions. Good forecasts turn into better ordering, staffing and cash planning; honest ones come with confidence ranges, not single numbers.
Example
A line sold 12, 15, 11 and 14 units over four weeks. A simple forecast of roughly 13 a week, with a 3-week lead time, implies ordering about 39 units to cover the gap.
Forecasts are inputs to a decision, not the decision — a promotion, a season or a lost customer beats any average.
In SeroBooks
Maya forecasts key metrics with confidence bands and explains the drivers in plain English. Maya forecasting →